My Resume

Navigating the dynamic world of Product Management, Agile methodologies, and strategic leadership, my exeperience exemplifies the fusion of innovative thinking and practical expertise. while consistently learning to embody the essence of transformative leadership in the digital age.

Summary

Global product management leader adept at driving revenue through innovative lifecycle strategies and team collaboration. Excel at leading cross-functional groups to
solve complex challenges, and delivering high-impact products while staying ahead of industry trends. Strong in communication and problem-solving, with a track
record of successful team leadership and revenue growth

Career Experience

June 2024 - Present

Senior Vice President of Product Mangement, Aldar

Led the product team of the UAE’s first cloud-based smart district management system at Saadiyat Grove: Spearheaded the partnership with Siemens to deploy advanced IoT, AI, BIM, and cloud technologies, enhancing sustainability, safety, and operational efficiency in line with Aldar’s Net Zero Plan.
Led the design and activation of the product management operating model across Aldar’s real estate, education, retail, hospitality, and investment verticals: Managed a team of 7 Vice Presidents and 17 product managers, driving the development and delivery of innovative digital solutions that enhanced operational efficiency and customer experience across multiple sectors, contributing to Aldar’s strategic growth and market leadership.
Spearheaded the development and execution of digital commercial strategies for a diverse product portfolio of real estate projects, that supported the Haven community launch, selling 660 properties and generating AED 1 billion in 72 hours with 545 being sold through our Fast Track platform.
Championed a customer-centric approach by incorporating product operations to sustain user feedback and data analytics into product development cycles, leading to a 35% adoption increase of our Abu Dhabi Digital Twin platform within 60 days.

January 2021 - June 2024

Chief Product Officer, RAI Digital

Designed and implemented a comprehensive product management and agile lifecycle framework, enhancing product development efficiency by 30% and accelerating time-to-market by 20% across an Information Technology team of 250 in a Saudi government entity.
Spearheaded the strategy, design, and early launch of Saudi Arabia’s largest B2C SMS marketing platform, enabling precise targeting of all 30 million residents by over 15 dimensions and dynamic CRM integration, while delivering the MVP 45% under budget and ahead of schedule by 3 months.
Managed conceptualization and delivery of a multi-entity Government Data as a Service platform, streamlining data through virtualization, custom APIs and SDKs, and self-service tools to provide increased sales channels to national GIS data by 40% that helped optimize last mile logistics optimization.
Facilitated the strategy and feature development of a Command and Control center, an enabler for maintaining situational awareness, enabling issue management, driving support and coordination, and providing forward-looking data analysis from 125 sources of logistics and supply-chain data.

August 2018 - December 2020

Head of Digital Product Management (777 / 787 Factory), Boeing

Strategically led a team of 23 Senior Product Managers to deliver an enterprise-level predictive and prescriptive self-service analytics platform for Boeing Commercial Air processing 7 million queries and 2.4 petabytes of data per hour on Google Cloud Platform.
Implemented a Global Enterprise Product Management (Project Palladium) plan that boosted product planning, delivery, and manageability by 25%, through effective training, workshops, and continuous improvement facilitation across all cross-functional teams.
Drove significant cost savings of over $300 million annually by leading the development lifecycle of innovative predictive analytics solutions, focused on supply-chain logistics, for the 777 and 787 Digital Smart Factories.
Championed the implementation of a cutting-edge digital strategy, product roadmap, operating model, and delivery of a state-of-the-art predictive procurement tool, that optimized financial management and created a $144 million USD savings in 1 year after launch.

February 2013 - August 2018

Senior Manager, Product Management (eSports), Hasbro

Spearheaded the research, development, and go-to-market launch of the Wizards Prize Payment platform, reducing payment time by over 90% down to 4 days, ensuring real-time validation, CRM integration, and financial payment mapping.
Provided product leadership for the Wizards Large Tournament Reporting software, streamlining bug fixing and feature development to drive efficient and fair payment distribution of over $5 million yearly to professional level events.
In 1 year, I led the end to end design and implementation of a single sign-on (SSO) account system that consolidated 14 legacy systems, providing seamless access to over 25 million players and improving overall customer experience.
Contributed to the growth and success of Magic Arena by leading the competitive landscape analysis, design, and delivery of the microtransaction e-commerce marketplace funnel resulting in a record-breaking $406 million in revenue.

February 2011 - February 2013

Director of Digital Analytics Products, Digital Research Inc

Implemented new processes that streamlined the development of online survey creation, data automation, and data validation tools, resulting in a 35% reduction in delivery time to global clients such as Weight Watchers and its 32 global brands.
Managed a 12-person team comprised of engineers, product analysts, and data analysts in leading client delivery of reporting for both qualitative and quantitative analytics reporting across different data collection mediums.
Oversaw the production of Waggle, a white-label tool for analyzing customer sentiment and building data segmentation models dynamically, used as a leads generator for new clients

July 2007 - February 2011

Director of Product Management, She Media

Led a cross-functional team of 40 members in the development and operation of an online women’s media company, increasing monthly visitors from 3 million to 49
million. Purchased by Penske Media (Rolling Stone Magazine).
Prioritized and aligned engineering and design team backlogs and product roadmaps with advertising campaign schedules for global clients such as Proctor and
Gamble, Unilever, NBC Universal, and Johnson and Johnson.
Designed and delivered custom CMS and video analytics tools that integrated an advertising reporting dashboard and improved geolocation targeting, resulting in a 32% increase in revenue.
Served as the key decision maker for all aspects of the product, mentored department heads, product management, and senior team members, negotiated between sales and brand owners, and owned sign-off on all new releases, product strategy, and direction.

My Resume

Summary

Career Experience

Senior Vice President of Product Mangement, Aldar

Chief Product Officer, RAI Digital

Head of Digital Product Management (777 / 787 Factory), Boeing

Senior Manager, Product Management (eSports), Hasbro

Director of Digital Analytics Products, Digital Research Inc

Director of Product Management, She Media

Certifications

Publications and Featured Events

Education

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