My Resume

Navigating the dynamic world of Product Management, Agile methodologies, and strategic leadership, my exeperience exemplifies the fusion of innovative thinking and practical expertise. while consistently learning to embody the essence of transformative leadership in the digital age.

Career Growth

Work Experience

Senior VP of Product Management, ALDAR- 2024 to Present

Senior Vice President - Product Management, ALDAR

As the Senior Vice President of Product Management at Aldar, I lead a team of digital product managers across all of Aldar’s main verticals, fostering a culture of innovation, collaboration, and customer-centricity. My role involves leveraging extensive experience in commercial product management to ensure our products meet customer needs, drive revenue growth, and align with our business objectives. By developing strategies to optimize the commercial potential of our product portfolio, I focus on ensuring roadmaps are executed on time and within scope, while proactively addressing potential roadblocks. Ultimately, driving amazing, digital experiences with unseen levels of personalization that deliver value all around.

Chief Product Officer, RAI Digital - 2021 to Present

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Chief Product Officer, RAI Digital

As the Chief Product Officer at RAI Digital, I serve as the strategic visionary and advocate for our portfolio of digital products. I lead the product management team to facilitate the creation of innovative, digital solutions that solve problems, generate results, and deliver amazing experiences utilizing best-in-class product management practices, tools, and culture.

As an expert in enterprise SaaS and PaaS design and implementation, I spearheaded the development and delivery of B2B, B2C, and G2B digital products. My transformational approach to product management allowed for agile training, transformation, and implementation. I provided end-to-end solutions for digital product development across various platforms, including web, mobile, and Web3 that delivered amazing experiences to our clients and users.

Head of Product (Enterprise Analytics 777/787), Boeing - 2018 to 2021

Head of Product (777/787), Boeing

I was responsible for leading a team of 23 product managers to develop cutting-edge analytics applications and solutions using advanced technologies like AI, ML, Tensorflow, and NLP. My team delivered advanced visualizations and analytics solutions that drove our manufacturing and supply chains for key aircraft programs like 777, 787, 737, P8, Tanker, and more.

In addition, I created the portfolio product roadmap for the Analytics and Information team, managing a combined roadmap across 27 products spanning Boeing Commercial Air (BCA) and Boeing Defense Space and Security (BDS). My leadership and expertise in product management played a key role in driving innovation and success at Boeing.

Sr manager of eSports Product Management, Hasbro - 2013 to 2018

Sr Manager of eSports Product Management, Hasbro

As Sr. Product Manager for Competitive Gaming at Wizards of the Coast, owned by Hasbro, I was responsible for the competitive play digital experience, from new feature development to backlog prioritization, risk analysis, strategic planning, and roadmap. With over 30 million players worldwide, my work ensured the best experience for all.

Additionally, I prioritized new feature development and bug prioritization for the Wizards Large Tournament Reporting software (WLTR) that manages 70 professional-level events with a multi-million dollar prize pool. My leadership resulted in improved engagement among our players globally by 35% and with local game stores in the US by 30%.

Director of Product Management, Digital Research Inc - 2011 to 2013

Director of Product Management, Digital Research Inc.

As Director of Product and Web at DRI, I managed a team of web engineers and data analysts, driving production releases through iterative commitments and roadmaps. Our team used PHP, MySQL, JavaScript, XML, and SPSS to develop online survey creation tools, data automation, and integrity validation tools, which were widely used by our bedrock client, Weight Watchers.

I also spearheaded the development of the Waggle Drupal Module, a white-label market research tool that analyzed customer sentiment and built dynamic data segmentation models for Weight Watchers Global.

Director of Product & Web, SHE Media - 2007 - 2010

Director of Product & Web, SHE Media (SheKnows.com)

As the Director of Product and Web at Sheknows.com, the largest women's lifestyle web destination, I led a 40+ member cross-functional team to operate, build, support, scale, and accelerate the fastest growing online women's media company from 3m to 49m monthly unique visitors.

I mentored department heads, product management, and senior team members and was responsible for all aspects of the product, owning sign-off on all new releases, and handling conflict resolution, cross-department function, product strategy & direction, and offerings. In 2019, Sheknows.com was sold to Penske Media/Rolling Stone Magazine.

Expertise Areas

Skills Catalog

Product Management

Encompassing User research, Product roadmapping, Feature prioritization, Requirement gathering, User story creation, Prototyping and wireframing, Usability testing, Product lifecycle management, Competitive analysis, Market needs assessment, Product differentiation, Customer journey mapping, Product launch and rollout planning, Product performance monitoring

Business Acumen

Including Market analysis, Financial modeling, Pricing strategy, Cost-benefit analysis, Revenue forecasting, Business case development, Strategic planning, Go-to-market strategy, Value proposition definition, Stakeholder management, Contract negotiation, Supply chain management, Regulatory compliance, Intellectual property management, Profit and loss management, Competitive strategy, Market positioning

Data and Analytics

Including Data-driven decision making, A/B testing, User engagement analysis, Conversion rate optimization, Product usage analytics, Retention metrics analysis, Cohort analysis, Funnel analysis, KPI development, Behavioral analytics, Predictive modeling, Statistical analysis, Experiment design, Dashboard creation, Data visualization, Segmentation analysis, Performance metrics tracking

Leadership and Soft Skills

Encompassing Team leadership, Conflict resolution, Decision-making, Persuasive communication, Emotional intelligence, Change management, Motivational skills, Delegation, Problem-solving, Resilience, Visionary thinking, Influence without authority, Empathy, Public speaking, Facilitation, Active listening, Transparency, Trust building

My Credentials

Certifications

My Recognition

Publications & Events

Knowledge

Education